An article in a leading Indian magazine, Business Today, highlights strategies of Genpact and a few other firms on the leading edge of tweaking their work cultures to align with the needs of GenNow, the new-generation workforce. The article also quotes HR provider, Mercer India, on the driving needs of the GenNow workers:
… the new workforce is driven by four needs: To acquire recognition and prestige, to bond, to comprehend and seek knowledge, and to defend themselves. This generation likes to seek novelty, push frontiers and they seek to be trusted.
I believe wise buyers of outsourcing services — those that seek to… Read the rest
Frost & Sullivan’s annual Asia Pacific Information and Communications Technology (ICT) Awards recognized Genpact as the 2010 Business Process Outsourcing Service Provider of the Year.
The award recognizes companies that rise above the competition, demonstrating outstanding performance in the Asia-Pacific region.

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